The news updates have shown us that there will be a pre-coronavirus and post-coronavirus time for businesses.
What will happen next? Will my business suffer forever now?
No, your business is not shutting down. This is a temporary situation. And if it doesn’t last forever, then you have to get through it.
Take China, for example. They start work after being hit by a pandemic.
It’s safe to say that just as it got worse for them before it got better, you will get better too.
If your question is: ” How?”
Answer: Digital Marketing.
And if the next question is: “Why?”
The answer to this question will be a little longer.
So bear with me for some trivia and good reasons to stick with digital marketing during these tough times.
Why Small Businesses Need Digital Marketing To Survive The Covid-19 Pandemic
1. People are looking for you on the Internet
As a marketer, I check Google trends all the time. Google is no longer just Google. It was Dr. Google. There are so many questions about the coronavirus or around it. However, people are looking for more than just the little things related to the coronavirus. They search the Internet for entertainment sources, basic services, and even grocery stores.
In all cases, current is not when it is just good to hide in the net. It’s time to make it easier for people to find you on the Internet.
Many companies have taken advantage of recommendations that appear on Google for popular searches. They also take into account how people now check you on the Internet, even if you’re in a local store.
For example, we have a client who is in charge of moving and packing. Once words like “contactless,” “safe,” and “hygiene” became the new norm, we changed our SEO game. We redesigned keywords and reshaped website copies to meet the demands of the times.
Use this time to get traffic. This can mean posting messages about things that are not directly related to your business. But it’s time to help. People will only praise you for your contribution to the development of society. You may lose business, but people will still place orders and need things at home. Don’t stop your campaigns, just adjust them to the current time.
2. Social media, or rather Instagram is the right place
Have you noticed how life on Instagram has grown a lot lately? Instagram is no longer a break from work. It has become as much a legitimate source of entertainment as Netflix. Influencers are more active now than ever. This is probably because humans are not made to isolate.
The coronavirus has pushed millions of people inside. Regardless of whether we have been infected by the virus or not, we all adapt to change and try to live in a new way. As trivial as our current problems seem, many of us are worried. Guess what? Empathy is needed this time.
Start chatting with your current clients on social media. Show them who you are and what your brand is about. Promote your good deeds on the Internet. Don’t insist on people buying your product, but instead focus on building a small and loyal community. From this he will only grow.
Instagram has launched an entire campaign to support small businesses during these tough times of the coronavirus.
They introduced a sticker called Small Business Support to help businesses find new customers. Not only that, but it helps companies stay connected with the people they serve. Therefore, when they are mentioned on a sticker, they can repost it. It’s like bragging about testimonials about your company, only to a larger audience.
3. Local stores are in demand now and therefore must be local SEO
As previously mentioned, people are now looking for local stores online. They want things to be delivered to their doors. They cannot go outside. But if you are online, they might find you there unnecessarily. Now everyone depends on local businesses for services and goods.
This time, you will be able to serve the people around you. And if you do it right, you will get good reviews as well.
4. Digital presence doesn’t cost much
Traditional marketing faded into the background for a while. In these difficult times, people cannot look at advertisements from the outside. However, when you own a small business, you might think that traditional marketing is a cost effective option. But it can get expensive in the long run. You have to invest money in it all the time, and it will wear out over time.
In addition, traditional marketing does not allow you to track who all people viewed the ad. However, banner ads on Facebook, Instagram or Google do just that. Traditional marketing may be part of your marketing strategy, but not the only marketing strategy you rely on in your business.
Digital marketing is comparatively cost effective. And at this time, perhaps the most economical way to reach out to your potential clients and customers.
5. Bonus reason to turn to digital marketing
In SEO rankings, we get a lot of requests. Some clients give up on their idea before they even reap the rewards of digital marketing.
I love those times. Do not misunderstand me. I love doing business. Let me explain why I like it when a client comes to us who interferes with us.
I like to give examples. The best way to understand how an internet presence gives you a voice is to look at big names. When you say that you are a restaurant and you are not receiving any orders over the Internet or the motorway at this time, you are probably doing it wrong.
KFC recently took to Instagram and shared an infographic promoting their automotive and free contactless delivery services. They also mentioned that they have “industry-leading sanitation and handwashing policies.”
Now you can say that KFC is already an established brand. But they also started from scratch. All companies at some point realized the importance of their presence on the Internet. This must be deliberate.
And if I give the example of a local supplier, what about the movers and packers I mentioned earlier? They, too, have adapted to the situation. And given the rental situation in the US now (discussion postponed to another day), they are chosen above their competitors because they have properly sold their strengths online, according to the current situation.
In conclusion, I would like to say that I believe that as long as a business, small or large, consciously turns to digital marketing strategies, there is no reason why they will not be able to get business and long-term value for their brand. The world will soon return to normal, and only persistent businessmen will survive.
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